Hair Care Brands That are in Now
New hair care brands are introduced each year and some quickly become household names for their efficacy. Hair can become damaged from multiple sources and brands in 2023 are focused on protection, repair and growth. The following are some of the hair care brands that are trending now. All but 1 is cruelty-free.
Amika®
The brand’s overnight hydration formula moisturizes locks by a factor of 3 and reduces breakage.
Bounce Curl
A female-owned business, its Curl Defining Butta formula moisturizes, reduces frizz and improves elasticity. It’s designed for wavy, curly and coily manes.
Briogeo
The Don’t Despair, Repair deep conditioning mask is effective for straight to coily hair and provides a combination of hydration and vitamins for damaged hair, leaving it stronger, shiny and healthier.
It’s a 10®
The leave-in Haircare Miracle spray is designed for hair that’s dry and damaged. It detangles, smooths and shines.
Kerastase
It’s 8H Night Serum moisturizes, detangles and doesn’t have to be rinsed out. The brand has a variety of professional level hair care and styling products encompassing reconstructing shampoos and repairing conditioners to strengthening treatments. It’s not cruelty-free.
Living Proof®
The award-winning brand’s Revitalizing Scalp Treatment removes build up and promotes thicker, stronger and healthier hair from the scalp outward. Founded by a team of MIT scientists, the company’s treatment promises an 11.5 percent increase in hair fiber thickness.
Olaplex®
No. 3 Hair Perfector works on all types of hair to repair bonds. It reduces breakage and hair loss.
Paul Mitchell®
The professional hair care brand offers sustainability in its products. The company’s Super Skinny Hair Serum is gentle, reduces blow dry times, provides humidity resistance, and seals hair cuticles.
SheaMoisture®
It’s Jamaican Black Castor Oil Strengthen & Restore Shampoo removes build up, strengthens, and acts as a clarifying shampoo that also moisturizes. Its especially effective for color-treated hair, but doesn’t create a lot of lather.
Virtue
The company’s Healing Oil can be used on dry or wet hair to strengthen, shine and protect locks against damage from environmental factors. It’s equally beneficial as a styler or treatment.
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