Why we Love Mascara
The role of mascara in your makeup routine is often underestimated. Mascara works to enhance eyelashes in multiple ways. It can define, darken, thicken and lengthen to provide a crowning touch to a glamorous look or simply as a pick-me-up for your mood knowing you look fabulous.
One of the most important functions of mascara is to make you look younger – and it does. As people age, their lashes become thinner, lighter colored, and they even shrink. It’s a slow diminishment and you may not even notice it until the process is well underway.
Mascara is essentially a coating for lashes, so you want one that’s light and doesn’t weigh lashes down. Otherwise, you can get an unattractive droopy or saggy look that doesn’t open up the eyes. It’s a problem that’s particularly prevalent with mascara created with a paraffin base.
A better solution is those made with beeswax and similar plant-based substances. It provides you with natural ingredients and highlights in the way you want. There are several brands on the market that are also cruelty-free.
Mascara that contains natural ingredients is also less likely to cause eye irritation. Some mascaras contain ingredients designed to kill bacteria, along with preservatives that enables it to stay on the shelf longer, which can cause eye irritations and reactions.
Clumping is also something you want to avoid and much of the responsibility for alleviating the situation relies on the type of brush that’s used. For the most natural look, choose brands that feature an applicator that “wraps” the mascara around the lashes. It aids in maintaining the natural curl and curve of the lash.
Long, lush lashes have been immortalized in art around the world. Psychologists say that the use of mascara throughout the ages was utilized to create the wide-eyed doe look that generates protectiveness in the male of the species and indicates fertility. Today’s woman just knows that mascara makes her feel good, accentuates her assets, and makes her look fantastic.
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